Our Origin: Where Earth Meets Helix
EARTHEL began with a simple belief: the best beauty products don’t have to choose between “natural” and “effective.” Nature gives us powerful raw materials. Science helps us understand them—how they behave, how they perform, and how to use them with purpose.
That balance became our filter for everything we create: keep what’s proven, remove what’s unnecessary, and build formulas that deliver results you can feel. Clean standards aren’t the finish line for us—they’re the baseline. Performance is the point.
Why We Named It EARTHEL
The name wasn’t picked to sound trendy. It was picked to hold a principle.
“Earth” reflects the elemental origins of the ingredients we respect—oils, extracts, and actives that come from the world around us.
“Helix” represents the logic behind how we build: thoughtful formulation, ingredient synergy, and a commitment to evidence over hype.
EARTHEL is simply our reminder that beauty works best when it’s grounded in both: Earth for purity, Helix for precision.
| Crafted by Science, Loved by Skin.
Our Non-Negotiables
1) Proven Actives. Zero Hype.
We don’t formulate around trends. We focus on proven, well-understood ingredients and use them with intent—so every product has a clear purpose.
2) Clear, Honest Formulas
No mystery blends. No filler for the sake of marketing. We keep formulas straightforward and transparent—so you can trust what you’re using.
3) Only What Matters
If an ingredient doesn’t improve performance, feel, or function—it doesn’t make the cut.
4) Clean As Standard
Sulfate-free. Paraben-free. Phthalate-free. We leave out what isn’t necessary—so your routine stays focused.
Our Mission: Efficacy First
“Clean” shouldn’t be the whole story. Too often it becomes a checklist of what’s not inside—without enough focus on what the product is actually meant to do.
At EARTHEL®, we start with performance. We choose ingredients because they’ve earned their place—through repeat use, real outcomes, and a track record of results. Then we build formulas that feel good to use, stay consistent, and deliver the kind of difference you notice in your routine.
Clean standards are our baseline. Efficacy is the point.
Our Promise to You
Transparency: Full ingredient lists, plain language, no vague claims.
Simplicity: Products that fit into real routines—not 12-step regimens.
Results: Thoughtful formulas built around ingredients with a real track record.
At EARTHEL®, we believe the best personal care is elemental—rooted in nature, refined with intention, and made to perform. Not just clean… effective.
Looking Ahead
Right now, we’re focused on hair care—starting with Batana Oil in both solid and liquid formats. Next, we’re preparing to launch a shampoo and conditioner guided by the same philosophy: purposeful ingredients, clean standards, and a high bar for the experience from first use.
